Welcome Savings Bank Wins Gold at Digital Ad Awards

Daewoong Kim, CEO of Welcome Savings Bank

[Asia Economy Reporter Kim Hyo-jin] Welcome Savings Bank announced on the 27th that it won the gold award in the performance category at the ‘2021 Korea Digital Ad Awards.’

The 2021 Korea Digital Ad Awards is a digital advertising ceremony hosted by the Korea Digital Advertising Association. A panel of digital advertising experts judged entries in a total of 14 categories, including performance and creative, awarding outstanding works in each category.

The work that won the award for Welcome Savings Bank is the ‘Naver Ad Synergy Campaign.’ The Naver Ad Synergy Campaign utilizes Naver Ad Tech technology to measure the effect of banner ads on other advertising channels through data and analyze their influence. Welcome Savings Bank measured the indirect contribution effect of banner ads through the Naver Ad Synergy Campaign and applied this internally to analyze advertising contribution, which was recognized for producing positive results.

With this award, Welcome Savings Bank has been recognized for its capabilities in big data-based ad tech utilization and performance marketing, while also laying the foundation for data-driven marketing.

Seo Jeong-ho, team leader of Direct Marketing at Welcome Savings Bank, who accepted the award on behalf of the company, stated, “We are constantly seeking ways to maximize advertising effectiveness while trying various marketing approaches,” adding, “We will strive to become Welcome Savings Bank that helps customers through diverse marketing efforts.”

This content was produced with the assistance of AI translation services.