Seoul City Launches Campaign to Promote Bicycle Use with 'People Commuting by Bicycle'

Monthly Themed Mission Completion and Certification: Prize Giveaway Through ‘Seoul City x Jachulsa’ Weekly Campaign

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 27th that it will launch a joint campaign to promote a safe bicycle commuting culture with ‘People Who Commute by Bicycle (Jachulsa),’ the largest domestic bicycle community with 700,000 members.

Every fourth week of the month will be designated as the ‘Seoul City x Jachulsa’ week, with a different theme each month. Members who complete missions will receive prizes. Fridays during the week will be designated as ‘Bicycle Commuting Day,’ with certification missions for bicycle commuting. The city will select participating members and award bicycle-related prizes such as bicycle black boxes and front lights.

Through this joint campaign, Seoul aims to activate the use of bicycles, which have gained attention as a contactless and eco-friendly transportation mode in the COVID-19 era, and to establish a safe bicycle usage culture.

The July ‘Seoul City × Jachulsa’ weekly mission certification, held from the 26th to the 31st, can be posted on the Seoul City × Jachulsa bulletin board within the Jachulsa cafe. Participants are to complete safety inspection missions on bicycle roads and infrastructure during this period.

On Fridays during the Seoul City × Jachulsa week, bicycle users who succeed in missions such as taking photos of their bicycle commute or verifying their riding distance using bicycle apps at 14 designated points across 5 regions will receive prizes.

Additionally, Jachulsa members who commute by bicycle more than 12 times per month on average will be granted a Jachulsa member grade and receive a commemorative bicycle commuting T-shirt to foster a sense of belonging.

Meanwhile, to encourage more citizens to take an interest in commuting by bicycle, Seoul plans to produce a promotional video featuring interviews with Jachulsa members in early August, which will be broadcast through Seoul’s official bicycle SNS and video media operated by the city.

Baek Ho, Director of Urban Transportation, said, “Seoul is making various efforts to promote bicycle use and establish a safety culture,” adding, “Starting with strengthening cooperation with Jachulsa, we will continue to strive to establish a culture of bicycle commuting and safe use as a core eco-friendly transportation mode in daily life.”

This content was produced with the assistance of AI translation services.