Jeonnam Province to Operate 'Direct Transaction Market' at Lotte Department Store Bundang Branch until 29th

Seoul Gangnam Branch from 13th to 19th Next Month · Kim's Club Yatap Branch from 25th to 31st Next Month

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province is continuing promotional events for excellent agricultural and marine specialty products in Seoul, where the population is large, to help farmers and fishermen who are struggling to secure sales channels due to the prolonged COVID-19 pandemic.

Jeonnam Province announced on the 23rd that it is operating a direct transaction market at Lotte Department Store Bundang Branch until the 29th, selling about 200 products necessary for daily life, such as fresh fruits and vegetables harvested by farmers on the same day, at prices up to 30% cheaper than market prices.

The representative items include Jangseong peaches and apples, Naju tomatoes and mixed grains, Yeonggwang dried yellow corvina and mositteok (rice cake), Yeosu mustard leaf kimchi, Sinan salted seafood, Boseong green tea, Jindo seaweed, and Damyang red pepper paste and soybean paste.

All participating companies in the event are provided with sales booth installation, banner production, aprons, hand sanitizers, and other hygiene and quarantine supplies.

Since the business agreement between the province and Lotte Department Store in April, direct transaction markets have been operated at Lotte Department Store Gangnam Branch and Nowon Branch, achieving sales of 413 million KRW.

Following the Bundang Branch, direct transaction markets are planned to be held at the Gangnam Branch and the main branch.

The Gangnam Branch event is scheduled to take place from the 13th to the 19th of next month. Additionally, it will be held at Kim's Club Yatap Branch from the 25th to the 31st of next month.

Companies wishing to participate in the direct transaction market can apply through the agricultural distribution departments of their city or county.

Kang Hachun, Director of the Agricultural Food Distribution Division of Jeonnam Province, said, “The direct transaction market provides clean and safe Jeonnam agricultural and marine specialty products to citizens in the metropolitan area while also helping to generate income for local farmers and fishermen. We will continue the direct transaction markets to pioneer sales channels and promote consumption of various agricultural and marine specialty products.”

This content was produced with the assistance of AI translation services.