"Chobok Samgyetang, Jungbok Galbitang" Market Kurly, 'Convenient Health Food' Popular During Jungbok

Duplicate Special Exhibition, Simple Health Food Accounts for 46%... 10 Percentage Points Increase Compared to Early Bok Days
Up to 40% Discount on Unique Jungbok Dishes such as Bok Bulgogi and Imjasutang until the 22nd

[Asia Economy Reporter Kim Yuri] Market Kurly announced on the 20th that an analysis of sales during the Boknal special exhibition ahead of Jungbok this year showed that 'simple health foods' that can be easily heated are gaining popularity amid the heatwave.

Market Kurly held an Early Bok special exhibition from the 5th to the 11th. From the 15th to the 22nd, they are holding a Jungbok special exhibition, offering up to 40% discounts on over 150 health food ingredients and simple health food products.

During the Early Bok special exhibition held from the 5th to the 11th, the most popular menu was Samgyetang, the representative dish of Boknal. About 42% of all special exhibition sales products were related to Samgyetang. 'Harim's fresh chicken for Samgyetang' ranked first in sales, and simple Samgyetang ingredients for three servings and Neungi mushroom baeksuk ingredients were among the top sellers. Additionally, abalone delivered alive to customers, which can also be enjoyed as sashimi, and eel with bones and innards already prepared so that only the desired seasoning needs to be added, were also popular menu items. About 64% of all sold products were health food ingredient products. Market Kurly analyzed that due to the resurgence of COVID-19, more people are enjoying health foods at home, and since it was a weekend, many people preferred to cook themselves.

On the other hand, from the 15th to the 18th during the Jungbok special exhibition, simple meal menus accounted for 46%. This is a 10 percentage point increase compared to the proportion of simple health foods sold during the Early Bok special exhibition held the previous week. Market Kurly analyzed that since Jungbok falls on weekdays, people have less time to cook, and due to the hot weather, they prefer simple meals that can be quickly prepared rather than cooking for a long time.

During this period, the best-selling product was 'Samihun's Galbitang,' a famous restaurant in Busan, and 'Gangnam Myeonok's Galbitang' ranked fourth. Seventh place was 'Gyeongbokgung Black's' ox bone and knee soup, and eighth place was 'Baenamugol's' lotus leaf smoked duck (refrigerated). The proportion of Samgyetang, which ranked first with 42% during Early Bok, also decreased to about 25%.

Market Kurly offers various simple health food products for those who want to enjoy health foods in a unique and convenient way. 'Mohyeon Sanghoe's' Bok Bulgogi is a product where the meat of pufferfish, a premium fish species that must be handled by experts due to its toxicity, is carefully filleted and mixed with mushrooms in a spicy seasoning. It is a product that only requires a quick stir-fry in a frying pan and is sold at a 20% discount. The summer royal cuisine 'Dorikhaechim's Summer' Imjasutang is a menu where cold chicken broth is mixed with ground sesame seeds, shredded chicken, fresh ginseng, chili, garlic, and other toppings, offering a savory and mild taste. Additionally, 'Yoiben's' grilled eel rice bowl lunchbox, which can be conveniently enjoyed as a lunchbox with fluffy rice, eel, seasoning, and wasabi, is also offered at a 5% discount.

This content was produced with the assistance of AI translation services.