'5th Anniversary' Maeil Soymilk, Cumulative Sales of 560 Million Units

[Asia Economy Reporter Lim Hye-sun] Maeil Dairies announced on the 19th that Maeil Soymilk has surpassed a cumulative sales volume of 560 million units in just five years since its launch. When converted to product length, this amounts to 58,877 km, which is enough to circle the Earth one and a half times and travel back and forth across the Korean Peninsula 27 times from north to south.

Maeil Soymilk is Maeil Dairies' flagship plant-based beverage brand, launched in July 2016. Recognizing that consumers purchase soymilk for its health benefits but that most existing soymilks are sweetened with sugar, Maeil Dairies introduced Maeil Soymilk. In particular, Maeil Soymilk 99.9 (Gugujeomgu), which contains no sugar and has a richer nutty flavor, is a steady seller with 3.8 units sold every second. The plant-based protein drink Maeil Soymilk High Protein, launched in May, has been well received, selling one million units within just one month of release.

In the first half of this year, Maeil Soymilk discovered and collaborated with low-sugar food and beverage brands such as ‘Apparang’, ‘Muhwadang’, and ‘Mijura’. Through these efforts, Maeil Soymilk has established itself as a healthier ‘second-generation soymilk’ that is less sweet.

Marking its 5th anniversary, Maeil Soymilk is holding events such as the ‘Maeil Soymilk Recipe Contest’ and the ‘Wanna Drink Together Reels Challenge’. Emphasizing the characteristics of Maeil Soymilk 99.9, which contains no sugar, the campaign highlights that it is great to drink on its own but can also be used in various dishes. On the 20th at 10 a.m., a live broadcast will be held on Naver Shopping Live, where the top 5 recipes that received the most customer votes from the Maeil Soymilk Recipe Contest submissions will be revealed.

This content was produced with the assistance of AI translation services.