Bodyfriend Launches 'Venice' Bed Frame by LaCloud

by Kim Heeyun

Published 15 Jul.2021 10:32(KST)

Minimizing Mattress Noise and Vibration with a Flat Structure

Bodyfriend's natural latex mattress brand 'La Cloud' announced on the 15th the launch of the bed frame 'VENICE'. Photo by Bodyfriend

[Asia Economy Reporter Kim Heeyoon] Bodyfriend's natural latex bed brand ‘La Cloud’ has announced the launch of the bed frame ‘VENICE’ on the 15th.

According to Bodyfriend, VENICE features sturdy durability and a luxurious design. It is a product that allows for bedroom styling tailored to your lifestyle through the free arrangement of side panels and the frame.

It also offers convenience with a sidewall combining a small item shelf and LED (light-emitting diode) lighting. A smart plug with built-in USB charging and a 220v plug has been applied. The lighting can adjust brightness and left-right angles according to the usage environment, providing a soft and cozy feeling. Bodyfriend explained that depending on the side panel configuration, it can also be styled as twin beds.

The sturdy flat-type structure minimizes mattress noise and vibration. The front of the frame is finished with functional fabric featuring water-repellent woven material and DuPont Silvadur antibacterial treatment. This prevents surface damage caused by moisture and is resistant to stains and other contaminants. The colors are available in two options: gray and beige.

The VENICE frame can be used by adding 5,000 KRW to the existing mattress monthly rental fee. It is also available for rental or purchase independently. Details such as additional discounts with affiliated cards can be found on the official Bodyfriend website.

A Bodyfriend representative said, “The newly introduced La Cloud VENICE frame is a product that combines excellent materials and luxurious design, elevating the quality of the bedroom.”