KB Kookmin Bank Launches New Financial Channel Experiment in Metaverse

Planning to Develop Financial Content Through Collaboration with Technology Companies

[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 14th that it has embarked on an experiment linking a metaverse testbed, which resonates with future customers from the MZ generation, with finance in line with the growth of the metaverse market.

With the goal of "providing new value and experiences to customers" through the metaverse, KB Kookmin Bank plans to explore utilization methods this year by trying various forms of metaverse using avatars and virtual branches.

First, to establish itself as the "Number One Financial Platform," the philosophy of KB Financial Group Chairman Yoon Jong-kyu, and to expand employees' use and experience of the metaverse, it opened "KB Financial Town" on the Gather platform on the 1st.

KB Financial Town consists of three spaces: ▲Finance & Biz Center ▲Remote Work Center ▲Play Area. The Finance & Biz Center is composed of branches, promotion and recruitment consultation booths, a large auditorium, and social spaces. The Remote Work Center is designed to facilitate smooth communication and collaboration between remote workers and office workers, while the Play Area includes a park and a maze game as a resting space.

On the 8th, an executive meeting with tech group executives and department heads, as well as a technical meeting with external companies, were held at KB Financial Town. Going forward, it plans to actively utilize the space for executive meetings and town hall meetings.

In addition, it plans to promote the development of financial content through collaboration with technology companies. It will experiment with a virtual finance experience center using the ROBLOX platform or virtual reality devices (HMD), and verify the possibility of providing financial services such as customer consultation, transfers, and product subscriptions by building a metaverse branch using avatars and AI.

A KB Kookmin Bank official said, "The metaverse will open a new financial market by converging with digital assets in the future," adding, "We will create new financial service channels through various forms of metaverse experiments for securing future customers and financial innovation."

This content was produced with the assistance of AI translation services.