Happy Alliance-Korea BASF, Agreement Signed for 'Yesan-gun Happy Two Meals Project'

[Asia Economy Reporter Hwang Yoon-joo] The social contribution network Happy Alliance is partnering with the global chemical company BASF Korea to establish a safety net to address the issue of children at risk of food insecurity in Yesan County, Chungcheongnam-do.

Happy Alliance announced on the 13th that it signed an agreement for the "Yesan Happy Two Meals Project" in Yesan County, Chungnam, together with member company BASF Korea. The signing ceremony held at Yesan County Office was attended by Hwang Seon-bong, Yesan County Governor; Lim Yoon-soon, CEO of BASF Korea; Baek Jin-woo, CEO of Dream Habitat; and Cho Min-young, Head of the Happy Alliance Secretariat (Happy Narae).

The "Happy Two Meals Project" is a regional cooperation system established by Happy Alliance member companies, local governments, and communities to ensure that children at risk of food insecurity in blind spots receive at least two meals a day, aiming to solve child food insecurity through a zero-hunger initiative.

Through this agreement, Yesan County will identify about 50 children in the region who are unable to have sufficient meals due to the prolonged COVID-19 pandemic, economic recession, and care gaps. BASF Korea, a Happy Alliance member company, will provide funding for the Happy Lunchbox support project for the identified children. Subsequently, the social enterprise Dream Habitat will be responsible for lunchbox preparation and delivery, actively cooperating in continuous meal management and child monitoring.

After the 10-month project concludes, Yesan County plans to continuously support the children by incorporating them into institutional frameworks and linking with meal support programs to ensure no gaps in lunchbox provision.

Meanwhile, Happy Narae is a purchasing service company established by SK that uses all profits to create and spread social value as a social enterprise. Happy Alliance is a social contribution network where companies, government, and citizens who empathize with the issue of children at risk of food insecurity collaborate. Including Yesan County, 30 local governments, 104 companies, and citizens are cooperating to solve the problem of children at risk of food insecurity.

This content was produced with the assistance of AI translation services.