The Power of Kyochon Chicken's New Balsamic Chicken... Garnered Positive Response from the MZ Generation

Photo by Kyochon Chicken

[Asia Economy Reporter Moon Hyewon] Kyochon Chicken announced on the 12th that its Baemin Shopping Live broadcast, held from 6 PM on the 8th, recorded 270,000 real-time views, achieving the highest performance in the history of its broadcasts.

On the day of the broadcast, Kyochon celebrated the launch of its new product, Balsamic Chicken, by selling Balsamic Chicken gift certificates at a discounted price of 5,000 KRW off.

When paying with Baemin Pay, customers received a 2,000 KRW Baemin gift certificate, offering a maximum discount of 7,000 KRW.

According to Kyochon, the number of shares of the broadcast on that day reached approximately 5,600. Notably, although the single menu voucher was only for the new Balsamic Chicken and not the full menu voucher that allows purchase of all Kyochon Chicken menu items, the prepared quantity of 15,000 units sold out completely on the day of the broadcast.

Customers expressed enthusiastic reactions about the new product in the real-time chat window, saying things like, "Sweet and tangy chicken, I’m looking forward to it," "I can enjoy Kyochon at this price," and "I tried it, and it was the chicken of my life."

A Kyochon representative said, "This Baemin Shopping Live was a great opportunity to communicate in real time with the MZ generation and customers and to promote the new product."

This content was produced with the assistance of AI translation services.