Dongwon F&B Acquires Livestock Processing Specialist Company 'Sejung'

[Asia Economy Reporter Seungjin Lee] Dongwon F&B announced on the 3rd that it has acquired Sejung, a B2C (business-to-consumer) livestock processing specialist company, and is strengthening its competitiveness in the livestock sector. The total acquisition amount for Sejung is approximately 41.1 billion KRW, including stocks and convertible bonds.

Sejung is a specialized importer and distributor of raw meat, recording consolidated sales of 133.5 billion KRW and operating profit of 4.5 billion KRW last year. The company specializes in importing raw meat, processing it, and then distributing it. It has secured various B2C sales channels including catering companies, discount stores, large supermarkets, and online malls. Last year, it also built a new meat processing plant to enhance production capacity.

With this acquisition, Dongwon F&B has expanded its livestock business area, which was mainly focused on the B2B market through its existing Geumcheon Meat, to the B2C sector, equipping itself with capabilities that cover the entire market. Geumcheon Meat is the largest domestic online wholesale meat mall operated by Dongwon Home Food, an affiliate of Dongwon F&B, selling over 100 brands including Korean beef (Hanwoo), Korean pork (Handon), and imported meat to butcher shops, restaurants, and wholesalers. It is expected to record sales exceeding 500 billion KRW this year.

Dongwon F&B plans to strengthen its competitiveness in the livestock market by leveraging Sejung’s know-how in imported meat processing and distribution, its B2C market sales capabilities, and the distribution network and logistics system of the existing Geumcheon Meat.

A Dongwon F&B official stated, “By directly managing everything from purchasing to processing, we will supply fresher and safer quality livestock products at reasonable prices to both B2B and B2C markets,” adding, “We will continue to provide healthy value as a comprehensive food company contributing to the national food culture through the supply of healthy food protein sources.”

This content was produced with the assistance of AI translation services.