Shinhan Bank Wins 1st Place in Banking Sector for 8 Consecutive Years in 'Service Quality Index'

Ryu Dong-woo, Head of Consumer Protection Department at Shinhan Bank (left), and Kang Myung-soo, Chairman of the Korea Standard Association, are posing for a commemorative photo after the Korean Service Quality Index certification award ceremony.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 1st that it was selected as the No. 1 company in the banking sector for 8 consecutive years in the '2021 Korea Service Quality Index (KS-SQI)' hosted by the Korea Standards Association.

The Korea Service Quality Index is the first domestic service industry quality evaluation survey in Korea, jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute, reflecting the characteristics of Korea's service industry and consumers, and has been conducted since 2000.

Shinhan Bank was honored with the top award in the banking sector for 8 consecutive years, recognized for continuously improving services from the customer's perspective.

In particular, it received high evaluations for ▲ the non-face-to-face digital sales department operated based on digital channels ▲ the establishment of a digital desk as a future-oriented innovative branch model ▲ strengthening financial consumer protection activities to establish a proper product sales culture ▲ real-time customer communication through customized customer satisfaction surveys by customer contact points.

A Shinhan Bank official said, "With the expansion of digital desks, we will provide safer and more convenient financial services to customers and devote ourselves to financial consumer protection activities and enhancing customer rights," adding, "We will always look from the customer's perspective and do our best to improve with a customer-centric approach."

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