Kyowon Group Unifies Education Brand as 'Ppalgan Pen'... "Strengthening Edutech"

Strengthening Edutech Through Providing Ultra-Personalized Smart Learning

On the 1st, Kyowon Group announced that through the rebranding of its first learning materials brand, 'Bbalganpen,' it will newly establish the brand value of Bbalganpen and expand it into an integrated education brand encompassing the entire edutech sector. Photo by Kyowon Group

[Asia Economy Reporter Kim Heeyoon] Kyowon Group is redefining the brand of Kyowon Edu and launching a new integrated education brand, "Ppalgan Pen," to strengthen its edutech competitiveness.

On the 1st, Kyowon Group announced that through the rebranding of its first learning material brand, "Ppalgan Pen," it will newly establish the brand value of Ppalgan Pen and expand it into an integrated education brand encompassing the entire edutech sector.

The integrated brand "Ppalgan Pen" will provide hyper-personalized learning services under the slogan "Change, Complete." Aiming to deliver the completion of learning, it plans to offer optimized smart learning by analyzing each learner's individual learning level and tendencies, rather than uniform simple knowledge delivery.

The brand logo (BI) has also been newly redesigned. Kyowon explained that the "gan" (stroke) of Ppalgan Pen is expressed as a smiling child's face, symbolizing a "joyful learning experience" for children and "the joy of growth" for parents, visualizing the brand's direction.

With the launch of the integrated brand, all products within Kyowon Edu will be unified under the master brand "Ppalgan Pen." Existing brands will be used as sub-brands to express additional meanings for each product.

Kyowon Group is also holding a launch event for "Ppalgan Pen." Participants can share congratulatory messages for the brand renewal and memories with Ppalgan Pen in online comments. The event runs until the 31st, and 125 people who leave interesting stories or thank-you comments will be selected by lottery to receive prizes.

A Kyowon Group official said, "We pursued this rebranding to firmly establish our value as a specialized edutech brand by providing optimized professional education solutions for each child," adding, "We will continue to introduce innovative edutech products that simultaneously satisfy the joy of learning and skill improvement across various learning areas."

This content was produced with the assistance of AI translation services.