Shin Geum Investment, Second Half Organizational Restructuring... "Strengthening Retail Sales and Digital Customer Management"

[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 1st that it has carried out a regular organizational restructuring in the second half of the year, focusing on strengthening retail sales competitiveness and digital customer management.

First, the company plans to strengthen sales support for individual customer channels by establishing a Retail Support Headquarters. The Retail Support Headquarters will include the Retail Corporate Business Division, which is responsible for systematic sales strategies for corporate and VIP customers, and the newly established Overseas Stock Support Department to enhance services for the increasing number of overseas stock investors.

A Digital Customer Headquarters was also established to provide optimal consultation services for digital non-face-to-face customers. The Digital Customer Headquarters will offer customers one-stop asset management and business support consultation services remotely, and will operate a dedicated team for digital VIP customers. Additionally, a Digital Platform Department, responsible for the newly launched Shinhan Alpha MTS and HTS, was established to provide customers with innovative digital platform services.

Shinhan Financial Investment explained, "The core of this organizational restructuring is to build an organization that can actively respond to the rapidly changing sales environment," adding, "Through this restructuring, we will provide differentiated services to customers and establish a foundation to leap forward as a leading digital securities firm."

This content was produced with the assistance of AI translation services.