KB Kookmin Card Introduces 'Multi Design Process'... "Expanding Design Choices"
First Applied to 'Alpha One Card', Introducing Four New Design Types
[Asia Economy Reporter Ki Ha-young] KB Kookmin Card announced on the 1st that it has established a 'Multi Design Process' that allows multiple card plate designs to be operated within a single product.
With the establishment of this process, the time required for tasks such as system development when adding new card designs has been reduced to up to one-eighth of the previous time.
The 'KB Kookmin Alpha One Card,' which was the first to apply this process, added four new designs to the existing basic design, expressing the product's functional attributes, features, and product name with a futuristic concept.
Customers applying for the KB Kookmin Alpha One Card can choose their preferred design from the basic design and the following options: 'Glow,' which expresses the Alpha One Card's all-in-one function that allows the use of multiple card benefits on a single card through a visual effect of layered images overlapping and absorbing; 'Illusion,' designed with lenticular material that shows varied three-dimensional images depending on the viewing angle, featuring the product name Alpha One and the first letter A of the all-in-one function in uppercase and lowercase; 'Crack,' which graphically designs the dynamic functional changes of the Alpha One Card; and 'Dot One,' which expresses the combination and flexible changes of various forms of circles in its design.
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A KB Kookmin Card official stated, "Following the Alpha One Card, the Multi Design Process will be flexibly applied to major card products scheduled for release in the future," adding, "We plan to continue introducing card designs that not only expand customers' choices in card designs but also offer collectible value and high-quality designs through collaborations with famous artists, generating buzz as well."
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