Integrated GS Retail Launches Full-Scale Sales of Products Created by Startup Incubation Program

FAKE Geomjeongbori Latte and Two Types of Honest Protein Energy Bars.

[Asia Economy Reporter Lim Chun-han] Integrated GS Retail announced on the 1st that products born through the startup incubation program ‘Next Foodicon’ will be introduced to more than 6 million customers daily through all offline and online stores.

GS25 sells two products developed by startups and mentored by GS Retail: FAKE Geomjeong Barley Latte and Honest Protein Energy Bar. Other sales channels such as GS Supermarket plan to sell customized products starting mid-July. These products were finally selected through the nurturing process and test sales of the ‘Next Foodicon: Finding the Next Unicorn of Food Startups’ program, jointly planned by GS Retail and GS Home Shopping since July last year.

FAKE Geomjeong Barley Latte is an idea product developed for customers who cannot consume caffeine. It uses the barley variety Heukdahyang as the main ingredient, roasted to bring out a taste and flavor similar to coffee. Lactose-free milk was used to improve indigestion, and it is a low-calorie differentiated product with about one-quarter the calories of conventional lattes due to being sugar-free.

The two Honest Protein Energy Bars were developed for customers who prioritize health while doing home training. With a dense texture that requires slow, prolonged chewing, the formulation maximizes satiety. It uses isolated whey protein, isolated soy protein, and isolated milk protein. Instead of sugar, allulose was applied, making it a low-calorie product.

A GS Retail official said, “We are pleased to present the first results of the Next Foodicon project, which was conducted to support the successful growth of startups,” and added, “We will continue to create various nurturing platforms where capable companies can grow through collaboration and support activities for startup companies.”

This content was produced with the assistance of AI translation services.