SK Networks Supports ICT Education for Vulnerable Groups... "Donating Laptop Sales Proceeds"

[Asia Economy Reporter Ki-min Lee] SK Networks supports ICT vulnerable groups through a donation program utilizing its laptop distribution business.

On the 1st, SK Networks announced that it recently signed an agreement for the 'Good Laptop Love Campaign' with the international relief and development NGO Save the Children to support ICT vulnerable groups such as children in grandparent-headed households. SK Networks is creating donation funds from a portion of the profits earned through the distribution of Samsung Electronics' Galaxy Book and the sale of refurbished laptops.

As Samsung Electronics' official online solution partner and operator of the ICT recycling brand 'MINTIT,' SK Networks is running a program that donates 20,000 KRW per unit sold of the Galaxy Book Pro and Galaxy Book Pro 360 laptops, which were released in April.

In addition, SK Networks is conducting the Good Laptop Love Campaign using refurbished laptops that have been inspected and appraised through MINTIT. They plan to promote a campaign where laptops returned due to simple customer change of mind are made into 'Love Edition' units, and the sales proceeds are donated. Furthermore, 30 million KRW from the selective sale of employee laptops returned according to recent replacement cycles will also be included in the campaign donations and delivered to Save the Children.

SK Networks expects that the support scope of the 'ICT Dream Tree Project,' which has been carried out with Save the Children, will expand through the Good Laptop Love Campaign.

SK Networks is also working to spread a culture of daily donations by implementing a donation function in the AI-based used mobile phone purchase machine 'MINTIT ATM.' Additionally, over the past two years, they have donated approximately 100 million KRW, including launching a Save the Children edition at the information and communication lifestyle brand April Stone.

An SK Networks official stated, "We will not only enhance customer value through our business brands but also take the lead in resource circulation and social value creation by considering the beginning and end of the ICT business as a company encompassing both new and used products."

This content was produced with the assistance of AI translation services.