[New Release] 'The Science of Story' and More

◆The Science of Storytelling= Secrets to selling products well from a world-renowned marketing consultant. He emphasizes that every item must have a story. Stories are the best means to convey brand value. This book contains four formulas for stories that sell and success cases of famous brands. (Written by Kindra Hall / Translated by Lee Ji-yeon / Willbook)

◆Lead Anywhere= Discusses the role of leaders in determining the success or failure of organizations in the era of remote work. It argues that leadership must also change, including building team culture, to fit the new way of working. Real questions from team leaders currently working remotely are included in a Q&A format. (Written by David Burkus / Translated by Jang Jin-won / Secret House)

◆Seoul's 10-Year Revolution= A record of Seoul city administration during the nine years of the late Mayor Park Won-soon’s tenure. It covers both the achievements and shortcomings centered on the policies he implemented. The author states that apart from the human Park Won-soon, such records are historically, socially, and temporally essential. (Written by Innovation Policy Network Didim / Happy Story)

This content was produced with the assistance of AI translation services.