Haenam-gun Wins Best Marketing Award at Seoul International Tourism Fair

Focusing on Promoting Safe Travel with Corona-Free Vaccines

At the 2021 Seoul International Tourism Expo held at COEX in Seoul, the Grand Prize for Best Marketing was awarded. (Photo by Haenam-gun)

[Haenam＝Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] Jeonnam Haenam-gun won the Best Marketing Award at the 2021 Seoul International Tourism Expo held for four days from the 24th to the 27th at COEX in Seoul.

According to the county on the 28th, the expo was held with a joint promotional booth operated with Jeollanam-do, featuring promotional booths highlighting the beautiful Hydrangea Garden 4est Arboretum, Namdo Premium Road Dalma-godo, and Songho Beach, a representative summer beach, to promote Haenam tourism.

They delivered useful information reflecting the changed tourism trends due to COVID-19, such as contactless tourist destinations, the Haenam City Tour Bus restarting in July, Haenam specialties, and incentives for attracting tourists, while conducting various tourism marketing activities.

In particular, at this expo, they focused on promoting and selling special COVID-free travel packages for vaccinated individuals, receiving great responses from visitors and winning the Best Marketing Award.

The expo was attended by about 300 organizations, including 13 metropolitan local governments, individual local governments such as Haenam-gun, Mokpo-si, and Gangjin-gun, and over 40 countries overseas, allowing visitors to see representative travel destinations, local foods, and experiences from each local government and country at a glance through each promotional booth.

A county official said, “We participated in the travel expo held for the first time this year, focusing on promoting Haenam as a safe healing travel destination and various products. We have prepared many safe and diverse healing travel products starting in July, so we hope those who met us at this expo will visit Haenam with peace of mind.”

This expo was hosted and organized by KOTFA and supported by the Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Tourism Organization, and Korea Tourism Association.

This content was produced with the assistance of AI translation services.