CJ CheilJedang to Hold 'Hetbahn Sotban' Pop-up Exhibition

[Asia Economy Reporter Lim Hye-seon] CJ CheilJedang announced on the 27th that it will hold a 'Hetban Sotban' pop-up exhibition using a giant pot and a rice spatula to promote its instant nutritious pot rice brand 'Hetban Sotban'.

The exhibition will be held at Times Square in Yeongdeungpo, Seoul, until the 4th of next month. Visitors until the 27th received 'Hetban Sotban', and there is also an event where participants can receive additional products by taking photos at the photo zone and uploading them on social networking services (SNS) such as Instagram.

Along with this, CJ CheilJedang has been operating the 'Hetban Sotban' truck, which pulls a mobile pot, since the 18th. The 'Hetban Sotban' truck, which arouses curiosity with the phrase 'Coming Sot', can be seen in Seoul city and Gyeonggi area campgrounds, outlets, rest areas, hiking trails, and more until the 1st of next month. As a guerrilla event, those who take photos of the truck and upload them on SNS will be entered into a draw to receive a box of 'Hetban Sotban'.

A CJ CheilJedang official said, "We hope this event will be an opportunity for 'Hetban Sotban' to reach many consumers," and added, "We plan to prepare various experiential events so that customers can experience the taste and quality of instant pot rice, which was first introduced to the domestic food market with innovative technology."

Meanwhile, Hetban Sotban is the '3rd generation Hetban' made by adding large ingredients such as mushrooms, lotus root, sweet potato, chestnut, and pumpkin seeds to rice water flavored by boiling mushrooms, radish, and cinnamon. It applies the 'new aseptic process' developed through 10 years of differentiated R&D, securing the taste and quality as if freshly cooked at a pot rice specialty restaurant or at home. The container is also made in the form of a 'rice bowl' used at home, enhancing convenience for consumption.

This content was produced with the assistance of AI translation services.