CJ OnStyle Presents Off-Season Fashion Items... "Shopping for Winter Clothes in Midsummer"
[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 24th that it will begin full-scale off-season sales. This concept is not about showcasing leftover inventory from last winter, but rather presenting new products for this winter in advance during the summer season.
CJ OnStyle specially planned off-season products focusing on representative fashion brands such as The Edge and Celeb Shop Edition. The months of July and August, when summer fully begins, are considered the low season for the fashion industry. During the manufacturers' factory off-season, high-priced winter clothing materials can be secured at relatively low prices, reducing manufacturing costs. Through this, consumers can purchase clothing at prices about 10-20% cheaper than the regular price.
The Celeb Shop Edition will first introduce the Female Fullskin High-neck Mink Coat on the 26th in the fashion-specialized program Style C, hosted by show host Seo Arang. The Female Fullskin High-neck Mink Coat is made of 100% mink, characterized by the unique softness and luxurious gloss of mink.
The Edge will present off-season planned products such as wool vests, hooded vests, and wool jackets. The wool products are made of 100% high-quality Australian wool, offering the advantages of being lightweight and warm. Additionally, through sheared processing, a smooth gloss enhances the benefits of wool.
Karl Lagerfeld Paris will also release a total of four off-season products made from materials such as mustang and mink. The Karl Lagerfeld Primera Fullskin Mink Hooded Long Coat, sold on the morning of the 3rd of next month, uses Copenhagen fur, a top-grade mink, featuring not only a soft texture but also excellent durability and heat retention.
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A CJ OnStyle official said, “We will present premium fashion products using high-quality materials as limited editions for two months with off-season new products,” adding, “It will be an optimal shopping opportunity for customers to purchase this season’s new items in advance at affordable prices.”
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