South Korea Hosts 'Donghaeng Sale', Busan Features 'Brand Festa'... Abundant Collaborative Discount Festivals

June 24 - July 11 Donghaeng Sale, Busan City 'Creative Shop' Up to 50% Discount

2021 Busan Brand Festa July 9-11 Supporting SME Market Expansion and Consumer Promotion

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan City (Mayor Park Hyung-jun) will hold online and offline discount events, local festivals, and discount events at shopping shops in the Busan area in line with the nationwide government-led consumption promotion event, ‘Korea Together Sale.’

To overcome the COVID-19 crisis, support market development for small and medium enterprises and small business owners, and stimulate consumption, Busan City will hold up to 50% discount events on the local representative ‘Creative Shop’ online mall during the Korea Together Sale period from June 24 to July 11.

With budget support from the Ministry of SMEs and Startups, an event will be held to draw 333 customers who purchase more than 30,000 KRW and give them prizes.

Along with this, Busan City will hold the ‘Busan Brand Festa’ at BEXCO Exhibition Center 1, Hall 2 from July 9 to 11, cooperating with large corporations and public institutions to revitalize the local economy and raise awareness of local brands through promotional and sales events for excellent products from local small and medium-sized enterprises and small business owners.

At the Busan Brand Festa, a sales venue will be provided for companies struggling to promote and sell products amid the COVID-19 crisis, and participating companies will be supported through joint purchasing consultations with large corporations and public institutions as well as live commerce.

This year, especially, a wider variety of representative Busan companies will participate.

These include ‘Momos Coffee,’ a specialty coffee shop run by the 2019 Barista Champion; ‘Yugasomssi,’ which has been promoting Busan-style Dakgalbi nationwide for two generations; the Busan representative shoe select shop ‘Padoble’ joint pavilion; and numerous excellent Busan small and medium-sized enterprises in the food, beauty, fashion, health, living, and tourism sectors.

Additionally, an on-site sale of ‘Air Busan’ airline tickets, live commerce events, and shoe customizing events will be held. To encourage purchases of Busan company products, daily cash coupons worth about 5,000 KRW and various prize events and promotions will be conducted.

In line with the nationwide Korea Together Sale consumption boom-up event, discount events will also be held throughout Busan.

Along with large retail discount events led by the Ministry of SMEs and Startups, the Busan product shopping shop ‘Dongbaek Sanghoe’ located at Busan Station Eurasia Platform will hold a discount event (July 9?31), and the Gwangbok-dong Creative Shop will also hold up to 50% discount events during the Together Sale period.

Among the companies in Busan Station’s ‘Dongbaek Sanghoe,’ nine companies will participate in the Busan Brand Festa and sell local products at the ‘Dongbaek Sanghoe Hall,’ and coupons that provide discounts when purchasing ‘Dongbaek Sanghoe’ products at Busan Station will be offered upon presenting purchase receipts.

This content was produced with the assistance of AI translation services.