KT Opens Metaverse Baseball Stadium in Zepeto
KT Wiz player Hwang Jae-gyun is participating in a live fan meeting using the metaverse before the game starts.
View original image[Asia Economy Reporter Seulgina Cho] KT announced on the 23rd that it has opened 'Suwon KT Wiz Park' on Naver's ZEPETO, a leading domestic metaverse (3D virtual world) platform.
The metaverse baseball stadium, Suwon KT Wiz Park, is characterized by allowing fans to meet and communicate with players without spatial and temporal restrictions, even under the 30% spectator limit due to the COVID-19 pandemic.
The kt wiz metaverse space consists of three zones (MAP) that are usually restricted: ▲Locker Room ▲Bullpen ▲Cheering Stand. Users can purchase a total of 15 items such as avatars and uniforms or experience spaces like the video booth. In virtual reality, during kt wiz home games, fans can participate in live fan meetings with players, as well as learn cheering songs and cheering motions.
At the live fan meeting held the previous day in the metaverse Suwon KT Wiz Park, kt wiz player Hwang Jae-gyun participated directly. Fans who joined the fan meeting visited the virtual locker room to take photos and enjoyed a day as players by reenacting actual pitching motions in the virtual bullpen practice area. Player Hwang said, “Due to COVID-19, communication with fans has become more limited, so it was great that it could take place in this worry-free metaverse space.”
KT plans to lead new trends in enjoying professional baseball by adding various features such as live cheering and virtual community spaces to the KT Wiz Park metaverse space in the future.
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Park Hyun-jin, Executive Vice President of KT Customer Strategy Headquarters, said, “We have created a communication space between fans and players using the metaverse to provide sports fans with new experiences,” and added, “KT will strive to resonate with customers through unique sports marketing that combines new technologies and trends.”
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