GKL Introduces 'Dongbansungjang Mall' for Win-Win Growth with SMEs

[Asia Economy Reporter Choi Dong-hyun] Grand Korea Leisure (GKL) announced on the 22nd that it has introduced and officially launched the win-win online shopping platform ‘Dongbansungjang Mall’ to expand sales channels and promote mutual growth with small and medium-sized enterprises (SMEs).

Dongbansungjang Mall is an online shopping mall established to allow employees of large corporations and public institutions to purchase excellent SME products using welfare points provided to them. Currently, over 1,000 SMEs are participating, selling more than 50,000 products.

Earlier, on the 18th, GKL signed a business agreement with the Foundation for Large, Medium, and Small Enterprises and Agriculture-Fishery Cooperation and the Small Enterprise and Market Service to introduce and operate Dongbansungjang Mall.

Going forward, GKL plans to actively support the expansion of sales channels for SMEs by enabling not only its approximately 1,800 employees but also employees of its subsidiary GKL WITH and partner companies to use the platform, as well as linking it with social contribution projects of the GKL Social Contribution Foundation.

Jeon Byeong-geuk, Head of GKL’s Innovation Management Headquarters, stated, “We hope that the introduction of Dongbansungjang Mall by GKL will help SMEs overcome the economic crisis caused by COVID-19 and expand their sales channels. GKL will continue to seek various measures to promote mutual growth with SMEs as a public enterprise.”

Meanwhile, GKL is making various efforts to strengthen mutual growth and create jobs, including operating the Corporate Growth Response Center, managing the GKL Win-Win Growth Fund, and opening data through the operation of the GKL Technology Verification Center.

This content was produced with the assistance of AI translation services.