Lotte Food Launches 3rd Round of 'What to Eat This Month' Subscription Service Recruitment

[Asia Economy Reporter Seungjin Lee] Lotte Foods announced on the 21st that it will conduct the third recruitment for the subscription service ‘Idalmeok (What to Eat This Month)’ on its official online mall ‘Lotte Food Mall’.

The ‘Idalmeok’ subscription service is a 'food curation' service that allows customers to receive various Lotte Foods products at a fixed subscription price at a set time each month. The first ‘Idalmeok’ service held in September 2020 and the second held in December 2020 both sold out all prepared quantities of 100 and 200 subscriptions, respectively.

This third subscription service is limited to 200 applicants and will run as a three-month program from July to September. For a monthly subscription price of 14,600 KRW, customers can enjoy various Lotte Foods products at about a 50% discount compared to the regular price. The service features a specially curated surprise product lineup selected by the MD and the advantage of being able to try new products faster than anyone else. Additionally, all subscribers will receive a secret coupon usable on Lotte Food Mall.

The third Idalmeok service offers the advantage of allowing subscribers to choose the product set they want to receive. In the first month, July, the concept is a ‘Summer Vacation Snack Bundle’ which includes Chef Food Cheese Sticks, Crunchy Chicken, Mini Milk Hot Dogs, and Meat King Dumplings. In August and September, subscribers can choose one of the following bundles: a ‘Ready Meal’ bundle consisting of 5-6 types of Chef Food and Zero Meat ready meals; an ‘Ice Cream’ bundle with two types of spoonable ice cream and 10 bars, cones, and pouches; or a ‘Milk & Beverage’ bundle containing 24 packs of Pasteur Barun Farm Milk 125ml and 6 packs of beverages.

This subscription service accepts applications through Lotte Food Mall, the official online mall of Lotte Foods, until all subscriptions are sold out. The fee is 14,600 KRW per month, paid in advance for three months. Products will be shipped every third Wednesday from July to September.

A Lotte Foods official said, “The advantage is that customers can conveniently receive new and diverse Lotte Foods products at home every month without the hassle of purchasing products individually.” He added, “In addition to the recently conducted ice cream subscription, we plan to continuously expand specialized subscription products tailored to customers’ preferences, such as snack subscriptions and milk & beverage subscriptions.”

This content was produced with the assistance of AI translation services.