Traditional Liquor Tour, Promotional Truck Visit, Operation of Story Hub Space

Reference photo (Gangwon National University Nuruk Research Institute) [Provided by Chuncheon City]

Reference photo (Gangwon National University Nuruk Research Institute) [Provided by Chuncheon City]

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[Asia Economy Reporter Ra Young-cheol] A pre-event will be held ahead of the main 'Chuncheon Sul Festa' event scheduled for October in Chuncheon.


On the 17th, Chuncheon City stated, "We have prepared the pre-event to build public consensus and raise interest in the Sul Festa."


The pre-event will include ▲ Palbang Gourmet Taste Tour ▲ Chuncheon Sul Promotion Truck Operation ▲ Story Hub Space Operation.


The Palbang Gourmet Taste Tour will recruit participants nationwide starting from the 25th, allowing them to visit representative breweries in Chuncheon and nearby areas and experience local signature liquors.


The Chuncheon Sul Promotion Truck will visit Kangwon National University, Hallym University, and Aemakgol Food Town starting from the 24th, hosting roulette, quiz events, and tasting sessions.


The Story Hub Space during the pre-event is particularly noteworthy.


The event venue, the site of Jeil Yakbang, is a symbolic space in Chuncheon's modern history that was like a blessing to citizens during times when medicine was hard to obtain.


It is said to have been a place where medicines, brought through the back gate of the US military base during a time of domestic pharmaceutical shortages, were supplied and sold.


In this symbolic space, plans are underway to hold a traditional liquor salon, a pop-up store, and a rooftop party.


The pop-up store will be open every Friday and Saturday from 1 PM to 9 PM from June through September. Additionally, a traditional liquor salon and rooftop party will be held once a month until September.


Yong Hae-jung, Director of Anshim Agricultural and Food Products Division, said, "This pre-event was prepared as part of efforts to create traditional liquors that citizens seek first by forming a consensus on traditional liquor culture."



Meanwhile, the Chuncheon Sul Festa will be held over two days starting October 2nd at KT&G Sangsangmadang, featuring diverse programs such as manufacturing, tasting, exhibition, and sales, all centered on traditional liquors.


This content was produced with the assistance of AI translation services.

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