The Ventti single-serving drinkable bingsu in 3 varieties. Photo by The Ventti

The Ventti single-serving drinkable bingsu in 3 varieties. Photo by The Ventti

View original image


[Asia Economy Reporter Moon Hyewon] Coffee franchise The Venti announced on the 17th that it will present its representative summer season menu, 'Drinking Bingsu,' for the third consecutive year.


First introduced in 2019, Drinking Bingsu is a single-serving cup bingsu designed to be held and drunk with one hand. It can be taken out like a beverage product, allowing customers to enjoy bingsu on the go. According to The Venti, last year, amid the increased importance of dining etiquette due to COVID-19, it received a positive response as it allowed hygienic and convenient individual consumption rather than sharing.


This year, the newly launched Drinking Bingsu comes in three varieties: 'Wasabi Cheese Mabing,' 'Berry Mango Cheese Mabing,' and 'Black Sesame Mabing.' Featuring unique toppings rarely seen elsewhere, these emphasize the exclusive 'THEVENTI Flavor' available only at The Venti.


Wasabi Cheese Mabing is a bingsu combining the sharpness of wasabi with sweet vanilla ice cream, cheese cubes, granola, and wasabi cracker toppings. It incorporates the recently trending 'Maeptan (spicy and sweet)' flavor trend in the food industry into bingsu.


Berry Mango Cheese Mabing boasts vibrant colors with strawberry and mango pulp bingsu topped with vanilla ice cream, cheese cubes, granola, and mango toppings.



Black Sesame Mabing features savory domestic black sesame bingsu topped with vanilla ice cream, red beans, rice cakes, and granola, reflecting the 'Halmeennial (grandmother + millennial)' trend.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing