Hyundai Construction Develops Industry-First Jeju Island Travel Theme Service for Residents

Urban Contents Specialist Urbanplay Signs Business Agreement with Activity Platform Frip for Travel Programs
Offers Various Experience Programs, Reservation and Discount Services to DH and Hillstate Residents
Expected to Contribute to Win-Win Cooperation with Startups and Revitalization of Travel Industry and Local Economy

Cho Hyun-wook, Head of Marketing and Sales at Hyundai Engineering & Construction (left in the photo), and Hong Ju-seok, CEO of Urbanplay, are signing a business agreement and taking a commemorative photo at Hyundai Engineering & Construction's Gyedong Office in Jongno-gu, Seoul.

[Asia Economy Reporter Kangwook Cho] Hyundai Engineering & Construction has developed the industry's first travel theme service that allows residents of its apartment brands Hillstate and D·H to enjoy various experiential tourism activities in vacation destinations such as Jeju Island.

On the 16th, Hyundai Engineering & Construction announced that it signed a memorandum of understanding (MOU) with urban content specialist Urbanplay and activity platform Frip to provide residents with services such as the "Jeju Island Travel Theme Service." The company explained that this agreement is a new attempt not only to provide the best residential services to D·H and Hillstate residents but also to contribute to improving their quality of life.

Since overseas travel has become virtually impossible due to COVID-19, demand for domestic travel, including Jeju Island, has surged significantly. With an increase in domestic air passengers, the number of domestic flight passengers in March reached 3.65 million, a 193% increase compared to the same period last year.

Reflecting this trend, Hyundai Engineering & Construction developed the "Jeju Island Travel Theme Service," expanding residential services beyond those provided within apartment complexes and communities to offer various services and benefits when residents travel outside their apartments, thereby delivering differentiated value for the D·H and Hillstate brands.

Residents Can Easily Access Various Experience Programs and Discount Services in Jeju Island

Hyundai Engineering & Construction, together with urban content specialist Urbanplay, developed various services for residents visiting Jeju Island.

First, residents who use "Sagye Saenghwal," a complex cultural space located in Sagye-ri, Seogwipo City, Jeju Island, can enjoy various benefits. Sagye Saenghwal, jointly operated by Urbanplay and Jeju Sanghoe, offers not only cafes and exhibition spaces but also concierge services for local travelers, hosting various events such as book talks, film screenings, cooking classes, and gourmet gatherings.

Residents visiting this place can receive a 5-10% discount on various products and beverages sold there. They can also get a 10% discount on the Jeju local magazine "Iniiin," and residents who subscribe to the "Seasonal Jeju" regular subscription and verify their residency will receive additional products such as Jeju local food. Additionally, a one-day pass for the co-working lounge, where they can share workspaces or offices, is available.

Hyundai Engineering & Construction also developed various partnership services with the activity platform Frip.

Residents of "D·H" and "Hillstate" who use Jeju Playground in Hallim-eup, Jeju, and Frip Camp in Seogwipo will receive up to a 20% special discount. At Jeju Playground and Frip Camp, residents can enjoy various experiential tourism activities such as family yoga classes with yoga YouTuber Hwang Ah-young and Olle Trail explorations with Seomyeong-sook, director of Jeju Olle.

They will also be offered exclusive resident services such as tasting dishes prepared by Chef Yang Yong-jin, director of the Jeju Local Food Preservation Research Institute, and star chef Jang Jin-woo. Moreover, residents can book various services through individual links available only to them.

In addition, when residents visit Soul Village (an ENV content partnership), an ocean-view healing camping facility located on the coast of Seogwipo, Jeju, they can enjoy outdoor programs such as campnics (picnic camps) and car camping, and receive discounts on premium facilities including swimming pools and fitness centers through partnerships.

With the development of this travel theme service, Hyundai Engineering & Construction expects to promote mutual growth with startup companies and contribute to revitalizing not only the travel industry but also the local economy of Jeju Island.

A Hyundai Engineering & Construction official said, "Until now, residential services were limited to those provided within apartment complexes and communities," adding, "With the development of the Jeju Island Travel Theme Service, residents will feel differentiated value in the D·H and Hillstate brands even when they travel outside their apartments."

This content was produced with the assistance of AI translation services.