'Korea Together Sale' with Greatly Increased Online Discounts... Starting from the 24th

Ministry of SMEs and Startups to Hold '2021 Korea Together Sale' Until July 11
11st, Coupang, and Various Non-Face-to-Face Online Distribution Platforms Participate
Live Commerce and Discount Coupon Issuance... Linked with Local Government Events and Content

'2020 Korea Together Sale' stock photo [Image source=Yonhap News]

[Asia Economy Reporter Kim Bo-kyung] The government is hosting the 'Korea Together Sale,' significantly expanding non-face-to-face and online discount events. The event will run for a total of 18 days to overcome the COVID-19 crisis, open sales channels for small and medium-sized enterprises (SMEs) and small business owners, and drive consumption promotion.

On the morning of the 16th, Kwon Chil-seung, Minister of SMEs and Startups, held a briefing at the Government Seoul Office and announced that the '2021 Korea Together Sale' will be held from the 24th of this month to July 11.

The Korea Together Sale, first held last year, is a large-scale discount event widely participated in by online and offline retailers, local government online malls, large and small enterprises, small business owners, and traditional markets.

This year, more diverse non-face-to-face and online distribution platforms will participate compared to last year. Approximately 1,600 excellent products from SMEs and small business owners will be offered at up to 70% price discounts across 28 online shopping malls including Gmarket, 11st, and Coupang.

On the small business online platform 'Gachi Sapsida,' a special exhibition offering up to 50% discounts on about 200 products will be held, along with real-time live commerce and discount coupon issuance.

[Image source=Yonhap News]

Seven home shopping companies will broadcast 441 products under special conditions for the Together Sale.

Mobile shopping applications such as Olive Young, Market Kurly, and Musinsa will hold linked special exhibitions for the Together Sale, and Baedal Minjok will conduct a regional specialty product sales event using 'Nationwide Delicacies.'

Offline stores of large retailers such as department stores and outlets will also hold various events in line with the Together Sale period.

Department stores will host special exhibitions of SME products, summer fashion product discount events, card company partnerships, and gift provision events. Large marts will hold camping fairs, popular food discount events, summer health food special exhibitions, and discounts on agricultural, livestock, and marine products.

Outlets will offer benefits such as fashion brand discount exhibitions and gift certificates based on purchase amounts.

Traditional markets will promote ▲ special discounts on Onnuri gift certificates (5% → 10%) ▲ expansion of individual purchase limits (500,000 KRW → 1,000,000 KRW) ▲ prize draws for traditional market customers ▲ special exhibitions at 36.5 stores nationwide of social economy enterprises ▲ specialized events by region for century-old stores and century-old small businesses.

Major Local Government Shopping Mall List
Photo by Ministry of SMEs and Startups

Through linked events with local government representative online malls, the Together Sale experience will be felt throughout every corner of the country.

Various representative items such as food and daily necessities from each region will be composed and sold at discounts through 16 online shopping malls nationwide. Additionally, the Together Sale content will be promoted in connection with local events held by each local government, such as the Treasure Island Garlic & Hanwoo Festival (Gyeongnam) and Brand Festa (Busan).

The Together Sale website will host various events such as the Together Sale Treasure Hunt Challenge, viral video SNS sharing, and a four-line acrostic poem contest, offering various prizes including large TVs.

Minister Kwon Chil-seung of the Ministry of SMEs and Startups stated, "Reflecting the COVID-19 situation, we will promote the Together Sale primarily through non-face-to-face methods, but considering the recent spread of vaccinations and the recovery of domestic demand and consumer sentiment, we will do our best to make it a breakthrough for opening sales channels that can revitalize SMEs, small business owners, and traditional markets."

All sale information and promotional videos related to the Together Sale will be provided in real-time through the official website, YouTube, and SNS.

This content was produced with the assistance of AI translation services.