Yongsan-gu Supports Artterior for Itaewon Tourism Special Zone Stores...Recruiting Participating Businesses

Recruiting 40 Small Businesses for 2 Weeks from 17th to 30th... Design Improvement Funds and Artist Matching Support for Selected Businesses... Up to 5.4 Million KRW Activity Fee for Participating Artists

Stores in Gyeongridan-gil Recently Completed Artterior Work

[Asia Economy Reporter Jongil Park] Yongsan-gu (District Mayor Seongjanghyun) is recruiting 40 businesses participating in the Artterior project in the Itaewon Tourism Special Zone area for two weeks from the 17th to the 30th.

Artterior is a compound word of Art and Interior, reflecting the needs of small business owners, working with local artists to improve the design of alley commercial districts.

Participating stores will receive 1 million KRW for design improvement materials, artist matching, and artists will be supported with step-by-step activity fees (up to 5.4 million KRW).

In addition to renewing the interior and exterior spaces of stores (wall painting, window painting, interior space design, etc.), display design (wall decor, show window design, menu boards, decorative sheets, etc.), artwork installation and exhibition (three-dimensional sculptures, sculptures, paintings, etc.), product and printed material design (mugs, tableware, packaging, business cards, stickers, etc.), branding, and marketing can be carried out together.

Participating artists (15 people) will be recruited in the second half of this year. Each artist is expected to be matched with about four stores.

A district official said, “We conducted Artterior work around Gyeongridan-gil in the first half of the year,” adding, “There was a satisfactory response as the interior was done without cost burden.”

Additionally, “If a business desires, they can carry out additional work at their own expense beyond the basic support fund (material cost),” they added.

Businesses wishing to participate should visit the district office’s Job Economy Division with an application form, consent form for business participation eligibility confirmation, consent form for collection, use, and provision of personal information, a copy of the business registration certificate, and the store lease contract. However, applications are not accepted if the lease contract period of the participating store is less than six months. Franchise stores, chain franchise stores, entertainment bars, and similar business participating stores are also excluded from support.

Afterward, the district will select the target businesses through screening. Extra points will be given to stores whose representative’s resident registration on the business registration certificate is in Yongsan-gu, stores with a long business period within the commercial district, small-scale micro stores, and stores with strong willingness to participate in the merchants’ association.

Seongjanghyun, Mayor of Yongsan-gu, said, “Following Gyeongridan-gil, we are launching the Artterior project in the Itaewon Tourism Special Zone,” adding, “The district will do its best to revitalize the Itaewon commercial district.”

Besides the Artterior project, the district plans to lead the economic recovery of the Itaewon area through various projects such as ▲ operating the Itaewon Commercial District Revitalization Task Force ▲ supporting small business owners to overcome disaster crises with a budget of 48.4 billion KRW ▲ Yongsan-type Good Landlord support ▲ ‘Star Shop’ project utilizing vacant spaces ▲ one department one economic revival initiative ▲ and revitalization of the Quynon-gil alley commercial district.

This content was produced with the assistance of AI translation services.