Goheung Rice Finally Selected for School Meals in the Seoul Metropolitan Area... Success in Discovering Large-Scale Consumption Channels

Heungyang Nonghyup's 'Suho Angel Health Rice' Supplied Annually 50 Tons to Nowon-gu Schools

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Goheung-gun, Jeollanam-do (Governor Song Gwi-geun) announced on the 15th that ‘Suhocheon-sa Healthy Rice,’ produced and processed at Heungyang Nonghyup's comprehensive rice processing center, was finally selected at the school meal eco-friendly rice supplier evaluation hosted by Nowon-gu, Seoul, enabling the supply of more than 50 tons of eco-friendly Goheung rice annually to Nowon-gu school meals.

This evaluation involved a first round of document screening and a second round of on-site inspection, with the top 11 companies nationwide participating in a rice brand presentation and taste evaluation, resulting in the selection of five final companies. Goheung rice ‘Suhocheon-sa Healthy Rice’ received high praise as a superior high-quality whole grain in the taste evaluation by 60 parents, ranking second among the participating companies.

As a result of this selection, more than 50 tons will be supplied annually to 35 out of about 50 schools located in Nowon-gu. ‘Suhocheon-sa Healthy Rice’ also won an excellence award last month in the ‘Top 10 High-Quality Rice Brands of Jeollanam-do This Year’ organized by Jeollanam-do, after rigorous internal and external expert evaluations including variety mixing rate, taste evaluation, quality evaluation, residual pesticide, and heavy metal tests.

The recognition of Goheung rice for its taste and quality is attributed to active efforts by the Nonghyup and administration to increase market competitiveness and farmers’ income through modernization projects such as last year’s high-quality rice distribution activation dust collection facility renovation project (450 million KRW), comprehensive rice processing center renovation support project (1.94 billion KRW), this year’s high-quality rice drying and storage facility support project (2.1 billion KRW), and facility supplementation project (500 million KRW).

Currently, the county and Heungyang Nonghyup are continuously discovering large-scale consumers by signing supply contracts for 800 tons annually to school meals in the metropolitan area including Gwanak-gu besides Nowon-gu, and 3,000 tons to NS Home Shopping, among others.

A county official stated, “In the future, we will promote ‘Suhocheon-sa Healthy Rice’ by participating in various events of sister local governments, and strive to expand stable sales channels of high-quality Goheung rice by inviting students to Goheung for rural experiences through consultations with metropolitan local government education offices and schools at all levels.”

This content was produced with the assistance of AI translation services.