LG Household & Health Care Launches 'Beyond Deep Moisture Smoothing Facial Cream'

Beyond Deep Moisture Smoothing Facial Cream (Photo by LG Household & Health Care)

[Asia Economy Reporter Seungjin Lee] LG Household & Health Care announced on the 15th that its cosmetics brand ‘Beyond’ has launched a moisturizing care product, ‘Deep Moisture Smoothing Facial Cream,’ to prepare for the summer season when facial skin tends to become dry.

The ‘Deep Moisture’ line is Beyond’s representative moisturizing care line, loved by consumers since its launch in 2005 for its moisturizing feel and subtle fragrance. This new product expands the existing ‘body’ products of the Deep Moisture line to include a ‘facial cream.’

In particular, the formula containing Skin Mimic Ceramide Complex™ developed by Beyond Clean Beauty Lab, panthenol, and madecassoside helps improve the skin barrier, providing moisturizing effects and promoting healthy skin. The formulation, enriched with plant-derived oils such as coconut and jojoba, adheres gently to the skin, offering a smooth finish.

A Beyond brand representative said, “The ‘Deep Moisture Smoothing Facial Cream’ was prepared to care for skin concerns in summer, when the skin easily becomes dry and sensitive due to external environmental factors,” adding, “With this new product, which spreads smoothly and provides rich moisture, consumers will be able to experience moist and soft moisturizing care.”

This content was produced with the assistance of AI translation services.