SPC Group to Open Eggslut 3rd Branch Near Gangnam Station, Seoul

SPC Group announced on the 11th that it will open the third Eggslut store near Gangnam Station in Seoul this July. The photo shows the temporary construction barrier attached at the Eggslut Gangnam store. (Photo by SPC Group)

[Asia Economy Reporter Seungjin Lee] SPC Group affiliate SPC Samlip's US sandwich brand 'Eggslut' will open its third store, 'Gangnam Branch,' near Gangnam Station in Seoul in early July.

Eggslut Gangnam Branch will be the first standalone store in Korea, located near Gangnam Station on Subway Line 2 and Sinnonhyeon Station on Line 9, Seoul's largest commercial hub. The store will have an area of 273㎡ and 90 seats.

SPC Samlip will hold various pre-opening events ahead of the Eggslut Gangnam Branch launch. First, from the 16th to the 22nd, Eggslut will give away 10 mobile gift cards worth 10,000 KRW each through a quiz event on the Happy Point app. Visitors can also experience Eggslut-exclusive augmented reality (AR) content via markers attached to temporary construction barriers around the site.

An SPC Samlip Eggslut representative said, "We are proud to introduce Eggslut's third store in Gangnam Station, Seoul's representative commercial district. We will continue to strive to allow more customers to experience Eggslut's high-quality egg sandwich menu created with the chef's creative recipes."

Meanwhile, ahead of its first anniversary in Korea, Eggslut launched a morning limited menu called the 'Mini Fairfax Set' at its first store in COEX. The 'Mini Fairfax Set,' consisting of a smaller, easy-to-eat version of Eggslut's signature Fairfax sandwich and a cup of coffee, will be sold from 8 a.m. to 10 a.m. for office workers commuting to work.

This content was produced with the assistance of AI translation services.