Chanel 'Ultra Le Teint Cushion' (Photo by Lotte ON).

Chanel 'Ultra Le Teint Cushion' (Photo by Lotte ON).

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Exclusive Sale on Lotte ON Until the 14th, Lip Miniature Gift for Buyers
'Cushion' Sales Surge Since April... May 'Cushion' Sales 10 Times Higher Compared to Last May

[Asia Economy Reporter Yuri Kim] Lotte Department Store Mall on Lotte ON announced that it will sell the world's first 'Chanel Ultra Le Teint Cushion' starting from the 11th. The newly released Chanel cushion will be available exclusively on Lotte until the 14th, priced at 84,000 KRW.


The 'Ultra Le Teint Cushion' features long-lasting clean skin expression throughout the day and is available in six shades to match different skin tones. The cushion's built-in foundation offers high coverage to conceal skin imperfections and create an even skin tone, keeping the skin smooth for over 12 hours. Additionally, it includes waterproof and sweat-proof functions, making it resistant to water and sweat, thus maintaining the skin look for an extended period.


This new cushion product also differentiates its packaging to maximize the foundation's advantages. The 'puff' used to apply the foundation inside the cushion is made from two materials?mesh and sponge?allowing easy control of the amount of foundation applied, enabling a natural makeup look that is not thick.


To celebrate the exclusive pre-sale of the new Chanel cushion, Lotte Department Store Mall is holding an event. Customers who purchase the 'Ultra Le Teint Cushion' by the 14th will receive a 'Chanel Lip Miniature' as a gift, and those who purchase Chanel beauty products totaling over 150,000 KRW, including the new cushion, will receive a 'Chanel Black Pouch.'



Hyunsook Cheon, cosmetics chip buyer at Lotte Department Store e-commerce division, said, "Lotte is the first in the world to introduce Chanel's new cushion product," adding, "The previous Chanel pre-launch product was also popular, and with cushion sales rapidly increasing recently, we expect many customers to seek this product."


This content was produced with the assistance of AI translation services.

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