Recruitment for 'Gwangjin Travel SNS Promotion Guide'
Expectations for Revitalizing the Stagnant Tourism Industry and Expanding Online Information Sharing... Gwangjin-gu's History, Culture, and Tourism-Related Content Posted on SNS
[Asia Economy Reporter Park Jong-il] Gwangjin-gu (District Mayor Kim Seon-gap) is recruiting 'Gwangjin Travel SNS Promotion Guides' to revitalize the tourism industry, which has been stagnant due to the prolonged COVID-19 pandemic.
The Gwangjin Travel SNS Promotion Guide project is being promoted to actively publicize Gwangjin-gu's hidden tourist resources through SNS, share travel information, and revitalize the tourism industry.
The recruitment period for promotion guides is from June 9 to June 23, with up to 15 people selected to be active for six months from July to December.
The target applicants are residents of Gwangjin-gu aged 19 or older, or those enrolled or employed at universities or workplaces within the area. Preference is given to those with excellent SNS activity and experience as online reporters or supporters for local governments and institutions. However, those operating SNS with strong commercial or political tendencies or those currently active as Gwangjin SNS reporters in 2021 are excluded.
Applications can be submitted online through a 'form,' accessible directly via the QR code attached to the promotional poster.
Selected guides will post articles related to Gwangjin-gu's history, culture, and tourism on their personal SNS accounts at least once a month and will visit and share content on the official SNS of Gwangjin-gu Office.
The articles must be written by the applicants themselves and must not infringe on copyrights. For blogs and YouTube, the content should include at least three photos or videos under three minutes, with a minimum of 300 characters in the text. SNS posts must include hashtags related to Gwangjin-gu.
Articles are limited to a maximum of two per person per month. A small volunteer expense of 10,000 KRW per article is paid for YouTube or blog (long-form) posts, and 5,000 KRW per article for Instagram, Facebook, etc. (short-form).
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Kim Seon-gap, Mayor of Gwangjin-gu, said, “With the increase in SNS preference and the trend of the one-person media era, we plan to maximize tourism promotion effects through various SNS channels.” He added, “We hope that the selected guides will actively promote our district’s hidden tourist resources, share travel information, and revitalize the stagnant local tourism industry.”
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