NH Investment & Securities Launches User-Centered 3-Step Home Service and Revamps MTS
[Asia Economy Reporter Lee Seon-ae] NH Investment & Securities announced on the 9th that it has revamped the mobile trading system (MTS) home screen to be user-centric. NH Investment & Securities provides a three-tier home service segmented into Trading Products, Solutions, and My Assets on the Namu (NAMUH)/QV apps, allowing customers to use it according to their needs.
The three-tier home service consists of Trading Home, Products & Solutions Home, and My Assets Home. When you want to focus on trading, use the ‘Trading Home’; if you are curious about trending products and essential investment stories, use the ‘Products & Solutions Home’. When you want to check your assets, you can view your asset composition and manage assets through the ‘My Assets Home’. At night, the ‘Trading Home’ automatically switches to the ‘Night Home’, optimized for overseas stocks, making overseas stock trading easy.
NH Investment & Securities MTS ‘Home Service’ is a flagship service used by about 1 million customers daily on average. Customers can easily access stock information such as ‘Real-time Best’ and ‘Investment Experts’, as well as stock news and recent issue news utilizing AI, without logging in separately.
Through this app revamp, NH Investment & Securities introduced the industry’s first ‘Switcher’ feature. The latest UI/UX (User Interface/Experience) ‘Switcher’ is a tool that dramatically improves navigation between app screens via a quick menu shortcut at the bottom right of the MTS, allowing easy and convenient access to recently visited pages. In particular, it automatically aggregates and displays menus frequently used by customers in the app and provides overseas trading-related menus to make the app more convenient. Starting with the Night Home service and Switcher development, NH Investment & Securities plans to apply various industry-first UIs and showcase innovations using diverse IT technologies in the future.
NH Investment & Securities plans to build an integrated asset management platform that customers aspire to through the newly structured three-tier home service. It will continuously update information on stocks, products, and trends that many others are trading, and enable customers to easily manage assets via MTS through accurate asset diagnosis and customized notifications.
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Kim Doo-heon, Head of Digital Sales Division at NH Investment & Securities, said, “As of May, NH Investment & Securities has platform traffic with 3.22 million monthly active users (MAU). Starting with this three-tier home service revamp, we will proactively identify various interests of app users and strengthen the digital innovation experience through the platform.”
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