Hamshout Launches 'Hamshout Communication Group' Following Corporate Split

Second Leap Forward Through Expansion of Advertising and Performance Marketing Business

[Asia Economy Reporter Kim Jong-hwa] The PR & marketing company Hamshout Co., Ltd. has split into Hamshout Global Co., Ltd. (CEO Kim Jae-hee) and Hamshout Doodle Co., Ltd. (CEO Ham Si-won), launching the integrated brand Hamshout Communication Group.

With the launch of Hamshout Communication Group, Hamshout Global and Hamshout Doodle will each expand their business areas in creative advertising and performance marketing, respectively.

Hamshout Doodle recently merged with Doodle Co., Ltd. (CEO Kim Young-ho), an official advertising agency for Naver/Daum Kakao and a brand content production company. This acquisition has secured capabilities in search advertising planning and execution, as well as performance analysis technology, strengthening the advertising creative and performance advertising business sectors within the PR marketing domain.

Hamshout Global plans to focus on maximizing marketing outcomes for various brands by expanding its service areas from strategic digital marketing to advertising, leveraging a workforce equipped with industry-leading competitiveness across digital campaigns and advertising, as initially targeted at its launch.

Through the reinforcement of professional personnel in DLite, the integrated digital marketing brand launched to expand the market, Hamshout Global now provides IMC total solution services ranging from PR and marketing to digital campaigns, branding consulting, and advertising.

Ham Si-won, CEO of Hamshout Doodle, stated, "Hamshout Communication Group will strive to offer the best total solutions that provide customized services to clients, in line with the era's trend of strategically utilizing diverse marketing tools in response to market changes."

This content was produced with the assistance of AI translation services.