Johnny Walker Launches Campaign with CL in Asian Market
[Asia Economy Reporter Lim Hye-seon] Diageo Korea announced on the 8th that the whiskey brand Johnnie Walker is launching the 'KEEP WALKING' campaign in Korea and major Asian markets together with global pop star CL.
This campaign is part of the Johnnie Walker global project, designed to support people who enrich their lives through bold steps without settling for the status quo.
Through the videos produced for this campaign, you can discover the story of CL, who overcame prejudice and became the first Korean female artist to enter the Billboard Top 100 chart, creating a global sensation.
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Additionally, this campaign conveys a message about Johnnie Highball, which can be enjoyed in various flavors as desired. Johnnie Highball goes beyond traditional whiskey drinking methods and can be easily made and enjoyed comfortably with friends at restaurants, bars, or even at home. It can be enjoyed in various ways according to individual tastes, such as Johnnie Lemon Highball, Johnnie Peach Highball, and Johnnie Ginger Highball.
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