Hyundai Green Food Launches Local Specialty Restaurants, Supports Ready-to-Eat Meal Product Releases

[Asia Economy Reporter Seungjin Lee] Hyundai Green Food is launching a project to support market expansion for local restaurants. Utilizing the food industry expertise accumulated by Hyundai Green Food, the project aims to develop signature menu items into Home Meal Replacement (HMR) products in collaboration with self-employed individuals in the dining industry.

Hyundai Green Food, a comprehensive food company affiliated with Hyundai Department Store Group, announced on the 8th that it is recruiting participants for the ‘Everyone’s Restaurant’ growth support program for local eateries in partnership with the crowdfunding company ‘Wadiz.’ Applications will be accepted through the Wadiz website and app until the 27th.

‘Everyone’s Restaurant’ is a program designed to help restaurants nationwide, from newly opened establishments lacking experience and knowledge to veteran restaurateurs dreaming of business expansion, launch their main menu items as home meal replacement products. Any restaurant wishing to develop popular menu items into convenient meal products can apply for this project.

Hyundai Green Food plans to select the final 10 teams to launch HMR products through a joint screening process with Wadiz. The 10 selected teams will receive full support throughout the entire process of product development, mass production, and distribution for launching HMR menus, based on 40 years of accumulated know-how in food preparation, distribution, and hygiene.

Starting in November, Hyundai Green Food plans to exclusively showcase the launched products through its official online mall ‘Greeting Mall’ and ‘Hyundai Food Hall ToHome,’ a food specialty online mall operated by Hyundai Department Store.

Additionally, regardless of final selection, all applicants to the ‘Everyone’s Restaurant’ program will receive dining consulting education. Hyundai Green Food’s Food Hygiene Research Institute will provide online training on processed food hygiene regulations, and cases of joint HMR product commercialization with local restaurants by Hyundai Green Food and Hyundai Department Store will be introduced through online broadcasts.

A Hyundai Green Food representative said, “This program was planned to provide practical support to self-employed dining business owners struggling due to the prolonged COVID-19 pandemic,” adding, “Apart from HMR product commercialization, we will also offer various supports such as department store F&B entry consultations for applicants who wish to receive them.”

This content was produced with the assistance of AI translation services.