COEX Unveils 'Blooming Hope' Media Art on Giant LED Screen

Photo by COEX

[Asia Economy Reporter Kim Heung-soon] The 'COEX MICE Cluster Committee,' consisting of 16 companies including the Korea International Trade Association and COEX Trade Center, announced on the 8th that it will hold the hope campaign 'COEX Urban Park' for overcoming COVID-19 for four days starting from the 9th in the COEX area of Samseong-dong, Gangnam-gu, Seoul.

COEX Urban Park is a public campaign with the theme 'Blooming Hope,' delivering a message of hope and healing for a new beginning amid the stagnant social atmosphere.

This event, held in open spaces such as COEX Plaza, lobby, and outdoor media with safety as the top priority in the form of a viewing festival, is a public campaign presenting works that comfort the public and wish for hope in the post-COVID-19 era.

The campaign’s theme video was created by surrealist media artist Lee Gi-taek. It features media art conveying the message "Eventually, a spring without masks will come," displayed through the largest outdoor advertising media in Korea measuring 80.8m wide and 20.1m high along Yeongdong-daero?equivalent to four basketball courts?as well as four giant media installations at department stores, hotels, and COEX Plaza, and 14 digital media X-space locations inside COEX.

Additionally, the world-renowned designer and sculptural artist Keith Miklos’s 5-meter-high large 'Emogram' aims to convey happy emotions to modern people exhausted by COVID-19. 'Emogram' is a coined term by the artist, combining 'emoticon' and 'pictogram' (graphic symbol).

Other attractions include a photo wall decorated with various flowers, the Korea-Arab Mirage graphic expressing Arab culture through sensory media art, a mystery box realized with holograms, a photo zone by artist Seong-rip, and an exhibition of works by the Flower Culture Promotion Association.

Lee Dong-won, president of COEX, said, "We planned this event to fulfill the social responsibility of the Trade Center, a MICE tourism special zone, through a public campaign delivering a message of hope, moving away from conventional entertainment festivals." He added, "We hope many people will be comforted and dream of new hope through this campaign."

This content was produced with the assistance of AI translation services.