Jeonggwanjang Donginbi Launches 'Hydra Bounce' Specialized in Moisture

Three types of Jeonggwanjang Donginbi 'Hydra Bounce' line.

[Asia Economy Reporter Lee Seung-jin] Jeonggwanjang's premium red ginseng cosmetics brand Donginbi announced on the 2nd that it will launch 'Hydra Bounce.'

The main ingredient of the Hydra Bounce line, 'Red Ginseng Hyaluronic Acid,' is Donginbi's unique moisture-specialized ingredient that optimally blends red ginseng polysaccharides, which help the skin's moisture barrier, and hyaluronic acid. The Hydra Bounce line consists of skin toner, emulsion, and cream.

The flagship product of the new line, 'Hydra Bounce Cream Fresh,' features a '3-step three-dimensional moisture power' that fills, protects, and retains moisture. Additionally, it applies the 'Cold Ginseno Drop' technology, a cold brew extraction method that extracts the effective components of red ginseng at low temperatures. By adding Donginbi's patented soothing ingredients, 'Yimokcho & Ginkgo Leaf Extract,' it helps soothe skin that has become sensitive due to external environmental factors.

Lee Jeong-hoon, head of the cosmetics business division, said, "With the upcoming summer, we have launched a moisturizing line that provides firm, hydrated skin with the rich moisture of Red Ginseng Hyaluronic Acid™," adding, "It will offer customized solutions for the transitional skin phase when skin aging such as dryness and loss of elasticity begins in earnest."

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