Binggrae Enters Protein Product Market... Launches 'The:Protein'

[Asia Economy Reporter Lim Hye-sun] Binggrae is making its debut in the protein product market through its protein-specialized brand 'The:Danbaek'.

'The:Danbaek' is a protein-specialized brand created by Binggrae, combining 'The,' meaning to add or fill, and 'Danbaek,' meaning protein. It pursues taste and health through systematic product design. Using complete protein as the main ingredient, it features a well-structured protein formulation. After about a year of product testing, it minimizes the heaviness, bitterness, and fishy taste of protein so that anyone can enjoy it deliciously.

The first product released under 'The:Danbaek' is a 250ml ready-to-drink (RTD) beverage. 'The:Danbaek Drink Choco' contains 20g of protein manufactured in Switzerland, equivalent to the protein in 3.6 eggs, made from '100% milk protein' and '100% complete protein,' fulfilling 36% of the daily nutritional intake for adults. However, it contains less than 1g of sugar and only 0.5g of fat, allowing for guilt-free consumption.

A Binggrae representative stated, "The domestic protein product market is rapidly growing and is estimated to have exceeded 100 billion KRW last year," adding, "Starting with the launch of 'The:Danbaek Drink Choco,' we will introduce various products that make protein intake easier and more delicious."

This content was produced with the assistance of AI translation services.