Muan-gun's 'Hwangtorang Rice' Establishes Itself as Jeonnam's Representative Brand

Jeonnam's Top 10 Brand Rice Selected for 12 Consecutive Years

Muan Hwangtorang Rice (Photo by Muan-gun)

[Muan＝Asia Economy Honam Reporting Headquarters Reporter Oh Hwan-joo] Hwangtorang rice, the representative brand of Muan-gun, Jeollanam-do (Governor Kim San), has been selected again this year as one of Jeollanam-do's top 10 high-quality brand rices, achieving the remarkable feat of being selected 14 times in total over 12 consecutive years.

According to the county on the 27th, the Jeollanam-do top 10 high-quality brand rices, selected since 2003, are evaluated based on thorough quality control from production, processing, storage, to distribution, choosing rices that consumers trust and seek out.

Specialized institutions in each field were commissioned to conduct a strict evaluation through a blind assessment method to rate excellent rice.

To enhance fairness and select brands suitable for consumer preferences, samples were randomly purchased twice from retail outlets, and tests for variety contamination rate, heavy metals, and residual pesticides were conducted.

In this evaluation, Muan Hwangtorang rice, cultivated on reclaimed land rich in germanium content, received very high marks not only for grain quality but also for taste.

In particular, it received high scores in all aspects including raw grain cultivation, product production, and management due to strict variety control and selection processes.

Governor Kim San stated, “We will support cultivation farms and the rice processing complex to help Hwangtorang rice grow beyond a representative brand of Jeollanam-do to become the nation's top brand.”

Meanwhile, Nonghyup Grain Co., Ltd. Muan Integrated Rice Processing Complex ships 'Hwangtorang rice' milled at GAP-certified facilities on the same day, and through the production facility renovation project supported by Muan-gun in 2020, it has established a stable high-quality rice production system, building deep trust among urban consumers. This selection as one of Jeollanam-do's top 10 brand rices will further contribute significantly to the local rice industry.

This content was produced with the assistance of AI translation services.