Lotte Outlet Unveils Open-Style Food Court... "A Gourmet Spot Rivaling Hotel Terraces"
[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 27th that it has renovated the popular restaurants at its suburban outlet and prepared promotions for visiting customers.
Lotte Premium Outlet Icheon will unveil its open-style food court, "Food Terrace," covering 350 pyeong, on the 28th. Food Terrace is designed with an open structure to give the feeling of dining outdoors. Half of the store's exterior wall consists of folding doors, so when opened, the outdoor and indoor spaces are connected.
Food Terrace features 11 popular restaurant brands with various concepts. The Jeju local restaurant "Samseonghyeol Haemultang" and the caf? "Rendezvous," inspired by Jeju caves, use basalt and palm trees in their interior design to evoke the feeling of being in Jeju Island. "Hwangsaengga Kalguksu" and "Hangukjip," both introduced in the Michelin Guide, offer their signature dishes: beef bone broth kalguksu and Jeonju bibimbap, respectively.
As a visit promotion, from the 31st of this month to the 6th of next month (Sunday), customers who set Lotte Premium Outlet Icheon as their destination on the navigation app T-map and visit the location will receive a 3,000 KRW discount voucher for Food Terrace.
Meanwhile, Lotte Outlet Buyeo has also prepared unique F&B content. On the 1st of this month, Buyeo opened "The Big Table & Soba Workshop," a complex store offering two brands' cuisines in one location. This is an unusual case compared to typical outlet food courts, which usually operate one restaurant brand per indoor store.
The Big Table is a Western cuisine brand offering various types of pasta and steak, while Soba Workshop is a Japanese restaurant specializing in tempura dishes and soba noodles. The Big Table & Soba Workshop, as a complex store providing multiple brands' foods in one restaurant, broadens customers' choices.
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The manager of Lotte Premium Outlet Icheon said, "We prepared an open-concept F&B store to provide a comfortable dining environment for customers visiting the suburban Lotte Outlet," adding, "We plan to continuously introduce spaces that offer new experiences and enhance customer shopping convenience in the future."
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