MZ Generation "Dessert Instead of Rice"

Shinsegae Department Store, Dessert Sales Up 37.7%

Maison M.O store located on the B1 floor of Shinsegae Department Store Gangnam branch.

[Asia Economy Reporter Lim Chunhan] Dessert instead of rice.

Statistics show that the eating habits of the MZ generation are changing this way. Shinsegae Department Store announced on the 25th that dessert sales from January to May this year increased by 37.7% compared to last year. In particular, among the 20s and 30s age group, sales grew by 32.6% compared to the same period last year.

Shinsegae Department Store Gangnam branch has recently attracted attention by exclusively opening various dessert shops one after another. ‘Maison MO,’ newly opened on the 18th, has its main store in Bangbae-dong and is famous for people lining up even before opening. The popular Madeleine is characterized by a luxurious butter aroma, a crispy exterior, and a soft interior. Signature products include An Financier, Madeleine Glac?e, and Sabl? Vanille.

‘Liam’s Cakery,’ located on the basement first floor of the Gangnam branch, is a cupcake specialty store selling New York-style cupcakes. The store in Hannam-dong is famous for being frequented by many celebrities and customers. Signature products include Chocolate Peanut Butter Cupcake and Strawberry Chocolate Cupcake.

The giant cookie, the size of a hotteok, from ‘Grain Boundary’ is also popular. Products with various flavors such as matcha, big chocolate chip, and fig are suitable as a meal replacement. Signature products include Espresso Cinnamon, Matcha Cream Cheese, and Choco Banana Crumble.

A Shinsegae Department Store official said, “Consumers seeking sweet and exotic desserts are increasing, centered on the MZ generation,” and added, “We will continue to strive to present differentiated content in line with various consumer trends.”

This content was produced with the assistance of AI translation services.