Hanse Dream Moimoln Wins 'Hwa-je Award' in Kids Fashion Category in Japan

[Asia Economy Reporter Seungjin Lee] Hanse Dream, a children's clothing company, announced on the 24th that Moimoln received the "Hot Topic Award" in the department store category at the Kids Fashion Awards hosted by the Japanese fashion textile magazine "Senken Shimbun."

Started in 1995 and marking its 26th edition this year, the Senken Shimbun Kids Fashion Awards evaluate children's clothing brands excelling in sales, popularity, and quality. The award was decided by focusing on Moimoln's high popularity and growth trend.

Moimoln attracted attention by showing remarkable growth in Japan in less than a year since its introduction, despite the fashion industry's downturn due to COVID-19. Currently, Moimoln is gaining steady popularity through word of mouth among Japanese parents with children.

Senken Shimbun conducts buyer surveys annually targeting the top 30 department stores in sales and awards Kids Fashion Awards in categories such as "Baby," "Toddler," and "Junior" to brands with high store contribution. Moimoln is the first Korean brand to be listed in the Kids Fashion Awards.

Launched in 2014, Moimoln entered the overseas market with the establishment of its Japanese corporation in January last year. In October of the same year, it opened its first official store at Takashimaya Department Store Kyoto, receiving a warm response from the start, and has steadily increased the number of stores since then.

Currently, there are nine offline stores, including Lalaport Tokyo Bay, Osaka Expo City, Nagoya, Lucua Osaka, and Aeon Mall Kyoto. Online channels include its own mall as well as ZOZOTOWN, Rakuten Fashion, Magaseek, and a total of five channels are selling the products.

Jiwon Kim, CEO of Hanse Dream, said, "Moimoln's unique Nordic sensibility graphics and designs are uniquely developed not only in products but also in store interiors, which is analyzed to have captured the hearts of discerning Japanese mothers," adding, "We will continue the strategy of offering differentiated style high-quality products at reasonable prices and strive to make Moimoln a representative icon of the K-children's clothing boom."

This content was produced with the assistance of AI translation services.