LG Uplus's 'U+ Idleunara' Surpasses 43 Million Cumulative Users

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 24th that the cumulative number of users of the children-only platform ‘U+ Idleunara’ has exceeded 40 million as of the end of last month.

Launched in June 2017 as an IPTV-exclusive kids service, U+ Idleunara was introduced to allow children to safely, easily, and enjoyably access content. It features 'Book Reading TV,' where professional storytellers read award-winning and bestselling children’s literature, and includes the ‘YouTube Kids’ app that blocks harmful content for children.

Since its launch, U+ Idleunara has significantly enhanced its services every year. It offers 'Woongjin Book Club TV,' which provides the national curriculum and essential reading books for prospective elementary students; the Hello Carry Quiz Show, where children can learn English words through level tests and quizzes while AI diagnoses their pronunciation; and 'English Kindergarten,' which recommends premium English content aligned with Cheongdam Language Institute’s curriculum, continuously upgrading the platform.

Last year, the kids-exclusive remote control ‘Yuppie Pen’ was launched, allowing users to instantly play related videos on the TV by pointing at dedicated books. It also introduced physical activity content where children can dance along to rhythmic and nursery rhyme content, receiving positive feedback.

The most popular services on U+ Idleunara in the first quarter of this year were 'Characters,' 'Book Reading TV,' and 'English Kindergarten,' in that order. Additionally, in November last year, a new home screen was added to improve accessibility to frequently used menus and make it easier to continue watching content. Along with strengthening English content based on professional educational institution curricula in collaboration with Cheongdam Language Institute, the number of users who use the service more than five days per month has increased by over 5%, steadily growing the number of true fans of Idleunara since the update.

Moon Hyun-il, head of the Idleunara business at LG Uplus, said, “It is not easy as many departments and staff repeatedly deliberate and go through trial and error to plan and launch services that customers want every year, but hearing praise from true fans of Idleunara gives us strength.” He added, “This year, we will continue to focus solely on customers and provide services that can move them.”

U+tv subscribers can use U+tv and the U+ Idleunara mobile app free of charge by linking IPTV and mobile devices. U+ mobile subscribers can also use the mobile Idleunara app free of charge without a separate basic monthly subscription.

This content was produced with the assistance of AI translation services.