VT GMP, Jo Kwon Cushion Launched Twice on Hyundai Home Shopping... "Box Office Success"

[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetic brand VT Cosmetic announced that the 'Blanc de VT Double Layer Tone-up Cushion,' ambitiously prepared together with singer Jo Kwon, sold most of the prepared quantity during the second broadcast on Hyundai Home Shopping on the 23rd.

During the second launch on Hyundai Home Shopping held from 12:30 PM on the 23rd, singer Jo Kwon, who participated as the creative director for the 'Blanc de VT Double Layer Tone-up Cushion,' appeared in person. According to the company, honest and straightforward stories about the product resonated with consumers.

Additionally, VT Cosmetic stated that after the first launch broadcast on Hyundai Home Shopping sold out completely, they prepared the second broadcast based on a sharp analysis of honest consumer experiences using the 'Blanc de VT Double Layer Tone-up Cushion,' which led to securing professionalism and reliability for the product.

The 'Blanc de VT Double Layer Tone-up Cushion' was developed with the insight that, as COVID-19 prolonged, especially women preferred products with minimal makeup transfer on masks. It is a one-shot multi-cushion that has low transfer when used, provides UV protection, and features a two-tone base color that brightens the skin.

Despite the early heat recently, the 'Blanc de VT Double Layer Tone-up Cushion' applies unique cushion technology that wraps moisture particles with an oil gel, increasing the moisture essence content up to 77%, which helps maintain moist and soft skin even during long hours of daily mask-wearing.

A company official said, “Since masks must be worn daily after COVID-19, simplified makeup and makeup products that do not easily transfer onto masks have attracted great interest among beauty consumers. VT Cosmetic’s ‘Tone-up Cushion’ satisfied these consumer needs.”

Meanwhile, VT Cosmetic participated in the '2021 China Shanghai Beauty Expo' from the 12th to the 14th and signed a strategic business partnership agreement with 'Meilishuxing,' China’s largest application providing cosmetic harmful ingredient analysis information, gaining recognition for excellent product quality among Chinese consumers.

This content was produced with the assistance of AI translation services.