BTS Popup Store to Open Additional Locations in 4 Asian Cities Including Bangkok and Singapore

BTS Pop-up Store Opening Schedule.

[Asia Economy Reporter Donghyun Choi] The pop-up store of the group BTS (Bangtan Sonyeondan) will open additionally in four Asian cities.

HYBE IP, the intellectual property (IP) business division of BTS's agency HYBE, announced on the 24th that the BTS pop-up store "BTS Pop-up: MAP OF THE SOUL" offline showcase opened on the 1st in Bangkok, Thailand. Additional pop-up stores will open in Manila, Philippines on the 29th, and in Taipei, Taiwan on September 12.

The "BTS Pop-up: MAP OF THE SOUL" showcase is themed around BTS's 4th full-length album, MAP OF THE SOUL: 7, and will be decorated as a distinctive space featuring the album's core color blue and artwork inspired by key songs. It will also present various lifestyle products utilizing the artist and music IP, including merchandise themed on BTS's songs, TinyTAN character products, practical daily necessities, and basic fashion items.

The decision to open additional showcases comes in response to the enthusiastic global fan reception to the "BTS Pop-up: MAP OF THE SOUL" pop-up stores held both online and offline across five regions worldwide?Korea, the United States, Japan, Asia, and Europe?from last year through February this year. The Seoul showcase, held from October last year to January this year, recorded approximately 70,000 visitors over four months. The Singapore showcase received such a warm response that about 30,000 visitors came over four months after opening, leading to a two-month extension of the originally scheduled operation period.

The retail pop-up store "BTS Pop-up: SPACE OF BTS," focusing on practical daily necessities and basic fashion items, is also scheduled to open additionally in Singapore on the 28th. In Korea, through a partnership with Lotte Department Store, it was operated in four cities?Seoul, Busan, Daegu, and Gwangju?until February 28. By creating spaces decorated with different members' TinyTAN characters depending on the location, it offered fans a differentiated experience and received positive responses. Postcards, stickers, and magnets from the "City Signature" line reflecting each city's characteristics quickly sold out after release, proving their popularity.

In Japan, under a partnership with Universal Japan, "BTS Pop-up: SPACE OF BTS" operated in a total of 13 cities including Shibuya, Nagoya, Osaka, and Sapporo, recording about 240,000 visitors over three months.

A HYBE IP official stated, "Despite the COVID-19 situation, BTS pop-up stores have been reaching out directly to fans worldwide, offering comfort through BTS's music," and added, "Not only with this additional opening in the Asian region but also in the future, we will strive to provide precious opportunities for more fans to experience the artist's music through various products and spatial experiences."

This content was produced with the assistance of AI translation services.