Coway 'Noble Air Purifier' Wins Consecutive iF and Red Dot Awards
Winning Consecutive Awards at Global Design Competitions... Recognized for Aesthetic Value
Coway recently announced on the 24th that its newly launched Noble air purifier has won the Product Design Award at the 2021 iF Design Award and the 2021 Red Dot Design Award. Photo by Coway
View original image[Asia Economy Reporter Kim Heeyoon] Coway announced on the 24th that its recently launched Noble air purifier won design awards in the product category at the ‘2021 iF Design Award’ and the ‘2021 Red Dot Design Award.’
The iF Design Award and Red Dot Design Award are globally prestigious design competitions organized by the German International Design Forum and the North Rhine-Westphalia Design Center, respectively. Along with the American IDEA and Japan’s Good Design Award, they are considered among the world’s top four design awards. Coway has won the iF award for 14 consecutive years and the Red Dot award for 15 consecutive years.
The Coway Noble air purifier (AP-2021A) features a sculptural design inspired by architecture, emphasizing spatial aesthetics. It applies a simple straight-line structured square tower design to create a sophisticated atmosphere.
The ‘Air Popup’ function, which allows changing the direction of airflow as desired, and the 4D (four-dimensional) three-dimensional purification system that intakes air from all four sides also received excellent evaluations. The movement of the air popup section at the top of the product intuitively visualizes the airflow and enhances indoor air quality management efficiency. Additionally, Coway explained that hygiene inside the product is reinforced with UVC LED (ultraviolet light-emitting diode).
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Song Hyunju, head of Coway’s Product Center, said, “We strengthened the design with a slim tower shape that adds sculptural beauty, breaking away from the typical air purifier form, and the Air Popup function. We will continue to develop designs that add aesthetic value to advanced performance to enhance our global design competitiveness.”
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