Lotte Confectionery Relaunches 'Seolreim Cookie & Cream' After 6 Years

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 21st that it will reintroduce ‘Seolreim Cookie and Cream’ after 6 years.

‘Seolreim’ first debuted in 2003 with a ‘Milkshake’ flavor and has been loved for its pouch type, which offers the advantage of being a frozen dessert product that can be enjoyed neatly anytime and anywhere.

‘Seolreim Cookie and Cream’ was the second most popular flavor after ‘Milkshake’ in 2015, but was discontinued due to an internal policy focusing on the original ‘Milkshake’ flavor. Since then, consumers have continuously requested the re-release of the ‘Cookie and Cream’ flavor through customer inquiries and the website. In response, Lotte Confectionery improved the taste by crushing the cookie particles finer so that the ice cream and cookies feel softer and more harmonious, and re-released it after 6 years.

Meanwhile, since early 2020, Lotte Confectionery has steadily applied and developed the ‘Cookie and Cream’ flavor in various frozen dessert products. The lineup now includes three cup products (Chaltteok Ice Cookie and Cream, Dessert Ku&K Kkamtte Sandwich with Lotsaen, Mini Weasel Ku&K), bar products (Wild Body Cookie and Cream), cone products (World Cone Cookie and Cream), home products (Joanna Ku&K Kkamtte with Lotsaen), tube products (Choki Choki Ku&K), and the newly added ‘Seolreim Cookie and Cream,’ completing an ‘8-item Cookie and Cream frozen dessert’ lineup.

Excluding basic ice cream flavors such as chocolate, vanilla, and strawberry, the ‘Cookie and Cream’ flavor has been regarded as one of the most popular flavors. Lotte Confectionery plans to carry out various promotions, including e-commerce special events and social media (SNS) campaigns, centered on the ‘8-item Cookie and Cream frozen dessert’ lineup in preparation for the peak summer season.

This content was produced with the assistance of AI translation services.